Guided by love, resilience, and the hope for a better future, Blair & Mae began its story in New York in 2015. What started as a small dream during the early days of motherhood — creating pieces that feel comforting, effortless, and quietly elegant — has grown into ten years shaped by dedication, growth, and the little girl who inspired it all.Every collection reflects the moments Mae grew up beside: the late-night planning, the fabrics spread across the table, the soft wish that one day she’d be proud of what her mother built. Here, you’re invited to embrace pieces that carry warmth, move with ease, and celebrate the beauty found in simplicity and strength.Each design is made to bring softness to busy days and remind you that comfort can be deeply feminine. With love, Blair & Mae